LACOUR HOTELS

Project: Digital Marketing & Brand Optimization

Ikoyi, Lagos | Duration: 4 Months | Completed: 2023

Industry: Hospitality

Products: Apartment Hotels

BRAND OVERVIEW

is a pioneering apartment hotel brand located in the heart of Ikoyi, Lagos. Since 2001, it has offered premium serviced apartments for business travelers, expatriates, and leisure guests seeking comfort and privacy. Despite its legacy, LaCour faced challenges in maintaining visibility and occupancy in a competitive hospitality market.

THE PROBLEM

was losing ground to newer competitors due to outdated digital assets and weak brand communication.

❌ Declining occupancy rates
❌ Poorly designed, non-functional website
❌ Scattered or missing login details for online platforms
❌ Weak online presence and engagement
❌ Brand messaging no longer resonated with its target audience

FARMBORG’S OLD WEBSITE

OUR SOLUTIONS

We executed a full digital marketing overhaul to restore LaCour’s competitive edge and brand clarity.

✅ Managed a website revamp to reflect brand value and improve user experience
✅ Optimized social media platforms and Google tools for visibility and engagement
✅ Consolidated all online platform login credentials into a secure, accessible Google Sheet
✅ Led a logo rebranding to modernize the brand identity
✅ Created and published content that resonates with the target audience
✅ Managed targeted Google and Meta ads to drive traffic and bookings

FARMBORG’S BRAND GUIDE

WHAT WE DELIVERED

🌐 Aesthetically revamped website with clear messaging and booking functionality
📱 Optimized Instagram, Facebook & Google Business Profile with branded visuals and bios
🧾 Centralized login credentials for all platforms in a secure Google Sheet
🎨 Updated logo and brand assets for consistency across channels
🖼️ 30+ content pieces including visuals, captions, and promotional materials
📊 Google Ads & Meta Ads campaigns targeting local and international travelers

FARMBORG’S NEW WEBSITE

THE RESULTS

LaCour Hotels regained its digital presence and saw a measurable improvement in performance.
- ✅ 40% increase in occupancy within 3 months of relaunch
- ✅ 3x growth in website traffic and booking inquiries
- ✅ Streamlined brand communication across all platforms
- ✅ Improved ad performance with higher click-through and conversion rates
- ✅ Repositioned as a premium choice for apartment-style hospitality in Ikoyi

FARMBORG’S ANALYTIC DASHBOARD

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FarmBorg Logo BackGrounds

FarmBorg HomePage

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"BoldStart helped us reconnect with our audience and reclaim our space in the market. The transformation was strategic, professional, and effective. We’re now proud of how our brand looks and performs online."

LaCour Hotels Management